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| Author: | Lien, M. E. |
| Title: | Fuel for the body - nourishment for dreams: Contradictory roles of food in contemporary Norwegian food advertising |
| Journal: | Journal of Consumer Policy
1995 : JUN, VOL. 18:2-3, p. 157-186 |
| Index terms: | NORWAY FOOD INDUSTRY ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: | The study explores and identifies the content of contemporary Norwegian food advertising with special attention to the ability of food of conjoining both the physical, social, and symbolic dimensions of human experience. The article focuses especially on the role of food in construction of gender identity. Quantitative and qualitative techniques are applied on a sample of 412 printed food adverts collected from Norwegian weekly and daily press. |
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