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| Author: | Dugosh, K. |
| Title: | Cognitive stimulation in brainstorming |
| Journal: | Journal of Personality and Social Psychology
2000 : NOV, VOL. 79:5, p. 722-735 |
| Index terms: | HUMAN RELATIONS COGNITIVE PROCESSES BRAINSTORMING |
| Language: | eng |
| Abstract: | Research on group brainstorming has demonstrated that it is less effective for generating large numbers of ideas than individual brainstorming, yet various scholars have presumed that group idea sharing should enhance cognitive stimulation and idea production. Three experiments examined the potential of cognitive stimulation in brainstorming. Experiments 1 and 2 used a paradigm in which individuals were exposed to ideas on audiotape as they were brainstorming, and Experiment 3 used the electronic brainstorming paradigm. |
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