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| Author: | Kent, R. Brandal, H. |
| Title: | Improving email response in a permission marketing context |
| Journal: | International Journal of Market Research
2003 : VOL 45:4, p. 489-503 |
| Index terms: | ELECTRONIC MAIL NORWAY SURVEYS |
| Language: | eng |
| Abstract: | This article reports a results of an email survey in Norway. The research emphasizes the effects on a range of response characteristics of e-mail use patterns, elements of campaigns, perceptions about technology and different levels of permission from potential responders. |
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