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| Author: | Toften, K. Rustad, K. |
| Title: | Attributes of information quality of export market assistance: an exploratory study |
| Journal: | European Journal of Marketing
2005 : VOL 39:5-6, p. 676-695 |
| Index terms: | Food industry Exports Markets Service Information Quality Norway |
| Language: | eng |
| Abstract: | The study aims to explore the perceived attributes of export information (hereafter as: info.) quality (here as: q.) provided by export assistance sources to provide some guidelines for how these info. suppliers can improve the q. of their offered info. 12 pieces of in-depth personal interviews of export managers were used as the data collection method. This research's selected setting is the Norwegian seafood industry, consisting mainly of a number of small and medium-sized firms (SMEs) with a strong export dependency, thus well positioning to address export-specific issues. Four service aspects are important: 1. reliability, 2. responsiveness, 3. assurance, and 4. empathy. Six aspects related to outcome are important: 1. form and comparability, 2. infrastructure, 3. general marketing, 4. specific marketing, 5. production supply and 6. regulatory framework. The paper identifies attributes of export info. q. as perceived by exporters, thus enabling subsequent info. q. measurements and info. q. improvements. |
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