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| Author: | Koehler, F. |
| Title: | "Hydro Aluminium" Mit einer Endverbraucher-Aktion fuer die Automobil-Industrie salonfahig geworden |
| Journal: | Marketing Journal
1989 : APR/MAY, VOL. 22:1, p.130-134 |
| Index terms: | MARKETING ALUMINIUM INDUSTRY NORWAY |
| Language: | ger |
| Abstract: | Hydro Aluminium was founded in 1986. It has affiliated firms in ten European states and a capacity of 200.000 tons per year but it had to face the problem how to make its name known in Western Europe. Motorsport was used as a vehicle to help the firm to publicity. A race of their own was founded which brought the name into public conscience. |
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