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| Author: | Werre, M. |
| Title: | Implementing corporate responsibility - the Chiquita case |
| Journal: | Journal of Business Ethics
2003 : MAY I and II, VOL. 44:2-3, p. 247-260 |
| Index terms: | Brands Corporate responsibility Implementation Leadership |
| Language: | eng |
| Abstract: | A practice-based overview of the implementation aspects of corporate social responsibility is given in this article. First the success factors for implementing corporate responsibility are discussed and after that a model for implementing responsibility is described. The success factors in the subsequent phases of implementation are given special attention to ensure that the most optimal results attainable for the organization can be reached. |
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