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| Author: | Enver, K. |
| Title: | CRM: relationships or management? |
| Journal: | Admap
2004 : VOL. 39:2, p. 20-22 |
| Index terms: | Customer relationship management (crm) Implementation Marketing |
| Language: | eng |
| Abstract: | The article challenges some common misconceptions about customer relationships and outlines a process for implementing CRM effectively. |
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