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| Author: | Scheepers, R. |
| Title: | A conceptual framework for the implementation of enterprise information portals in large organizations |
| Journal: | European journal of information systems
2006 : DEC, VOL. 15:6, p. 635-647 |
| Index terms: | internal marketing marketing mix information technology information systems implementation strategy |
| Language: | eng |
| Abstract: | This study develops a conceptual framework based on marketing fundamentals to inform Enterprise Information Portals (EIP) implementation (here as: impl). It is argued that EIP implementers should view their user community as a number of distinct segments to address divergent needs more specifically. For each identified segment, a 'mix' of content (product), distribution (place), promotion and price (cost) should be considered. The framework is applied to 2 cases of EIP impl. in large organizations (as: in-l-orgs). It is proposed that segmentation enables better planning of the overall EIP impl. effort. Discussed are also considerations such as the number of user segments, customization, and personalization of content, and the funding of EIP development in-l-orgs. |
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