search query: @indexterm BUSINESS POLICY / total: 413
reference: 112 / 413
| Author: | Hilber Kotz, M. L. |
| Title: | Vorsprung am Markt dank Corporate Identity. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1993 : VOL. 62:12, p. 35-36 |
| Index terms: | CORPORATE IMAGE COMPETITIVE ADVANTAGE CORPORATE CULTURE COMMUNICATION BUSINESS POLICY |
| Language: | ger |
| Abstract: |
SCIMA