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| Author: | Krogh, G. von Roos, J. |
| Title: | Conversation Management |
| Journal: | European Management Journal
1995 : VOL. 13:4, p. 390-394 |
| Index terms: | MANAGEMENT BUSINESS POLICY CORPORATE IMAGE ORGANIZATIONAL BEHAVIOUR ORGANIZATIONAL COMMUNICATION STRATEGIC PLANNING |
| Language: | eng |
| Abstract: | Companies communicate internally through their own phrases and concepts - their own language. The local meaning of that language is very difficult to transpose into antoher company's language and culture. Georg von Krogh and Johan Roos point out that many businesses are careless in their use of language and internal conversations - yet nothing is of more importance to the company's strategy. These authors urge managers to develop their own internal company lexicon of language since language and knowledge development are interdependent. Most companies have mastery of operational conversations, but not of strategic conversations. This article sets out guidelines for managing and developing strategic conversations which are directed towards the future of the company. |
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