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Author: | Szegedi, Z. |
Title: | Esettanulmányok a vezetõképzésben és továbbképzésben. A Hungaromilk esete Case studies in management training and development. The case of Hungaromilk |
Journal: | Vezetestudomany
1998 : APR, VOL. 29:4, p. 50-58 |
Index terms: | BUSINESS POLICY PRODUCT POLICY CASE STUDIES |
Language: | hun |
Abstract: | A case study of an imaginary Hungarian dairy company is presented for educational purposes. The actual position of the company is described and illustrated with production and financial data. Some problems to be solved are outlined for the reader together with questions concerning viable strategy alternatives. |
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