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| Author: | Bõgel, Gy. |
| Title: | Miért az Intel? [Eng: Why Intel?] |
| Journal: | Vezetestudomany
1998 : JUL-AUG, VOL. 29:7-8, p. 14-24 |
| Index terms: | BUSINESS POLICY STRATEGY SUCCESS CASE STUDIES |
| Language: | hun |
| Abstract: | The article is second in a series dealing with leading companies of the information technology market. It sets out to get an insight into the mystery around the success acheived by Intel, the leading chip manufacturer. It analyses some of the turnaround strategic decisions, discusses the ways of handling intellectual assets extremely important in high technology, presents the personalities, such as Andrew Grove, who exert major influence on the development of the company. |
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