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| Author: | Brockhoff, K. Leker, J. |
| Title: | Zur Identifikation von Unternehmensstrategien |
| Journal: | Zeitschrift für Betriebswirtschaft
1998 : VOL. 68:11, p. 1201-1223 |
| Index terms: | BUSINESS POLICY BANKING STRATEGY |
| Language: | ger |
| Abstract: | Mostly, strategies are identified in compositional approaches. Decompositional approaches might be used as well. Due to the specific benefits of both approaches, they should be applied in combination. An example is given of identifying banking strategies vis-á-vis their institutional customers. Conclusions are drawn for a more standardized combined approach of strategy identification. |
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