search query: @indexterm Business policy / total: 413
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| Author: | Stippel, P. Riefle, D. |
| Title: | "Wir müssen sogar die Marktführerschaft anstreben". |
| Journal: | Absatzwirtschaft
1999 : MAY, p. 18-21, 24, 26, 28 |
| Index terms: | MARKETING STRATEGY BUSINESS POLICY BRANDS MEDIUM-SIZED BUSINESSES |
| Language: | ger |
| Abstract: |
SCIMA