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Author:Jogaratnam, G.
Tse, E. C.
Olsen, M. D.
Title:Matching strategy with performance: How independent restaureteurs' competive tactics relate to their success.
Journal:Cornell Hotel and Restaurant Administration Quarterly
1999 : AUG, VOL. 40:4, p. 91-95
Index terms:Restaurants
Business policy
Performance appraisal
Language:eng
Abstract:In this study the authors use the idea of "strategic posture" to describe a firm's overall competitive orientation and the tactics that support that orientation.
SCIMA record nr: 192278
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