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| Author: | Birkinshaw, J. |
| Title: | Corporate strategy rules OK |
| Journal: | Accountancy
2000 : AUG, VOL. 125:1284 |
| Index terms: | Business policy Strategic management Competitive advantage |
| Language: | eng |
| Abstract: | The article deals with strategic questions of companies, terminilogy, and trends. "Your corporate strategy should allow your company to continually evolve as global forces dictate. But how do you fit together the pieces of your strategy?" Julian Birkinshaw writes. |
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