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| Author: | Hanschmann, R. von |
| Title: | Innovative Unternehmungspolitik. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1982 : MAY, VOL. 4:2, p. 103-114 |
| Index terms: | BUSINESS POLICY INNOVATION |
| Language: | eng |
| Abstract: |
SCIMA