search query: @indexterm BUSINESS POLICY / total: 413
reference: 264 / 413
| Author: | Hug, W. C. |
| Title: | Hat Ihr Unternehmen einen "guten Ruf"? |
| Journal: | Management-Zeitschrift Industrielle Organisation
1985 : VOL. 54:3, p. 109-113 |
| Index terms: | CORPORATE IMAGE BUSINESS POLICY PUBLIC RELATIONS |
| Language: | ger |
| Abstract: |
SCIMA