search query: @indexterm BUSINESS POLICY / total: 413
reference: 246 / 413
| Author: | Walters, P. G. P. |
| Title: | International marketing policy : a discussion of the standardization construct and its relevance for corporate policy. |
| Journal: | Journal of International Business Studies
1986 : SUMMER, VOL. 17:2, p. 55-69 |
| Index terms: | INTERNATIONAL MARKETING BUSINESS POLICY STANDARDS |
| Language: | eng |
| Abstract: |
SCIMA