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| Author: | Dreyfuss, J. |
| Title: | How to beat the Japanese at home. |
| Journal: | Fortune
1987 : AUG 31, VOL. 116:5, p. 58-61 |
| Index terms: | COMPETITIVENESS BUSINESS POLICY MARKETING MANAGEMENT USA JAPAN |
| Language: | eng |
| Abstract: | The entry of U.S. companies in the expanding Japanese market, increased imports, rise in sales of foreign cigarette makers, and entry of U.S. insurance into Japan. Japanese pursuit of quality. Sales of personal computers, and cameras to Japan, and efforts to boost sales of U.S. breakfast cereals. A separate box reviews the success of a U.S. cookie outlet in Japan. |
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