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| Author: | Reimann, B. C. |
| Title: | Managing through storms of change. Highlights of the 1988 Planning Forum conference. |
| Journal: | Planning Review
1988 : JUL-AUG, VOL. 16:4, p. 40-48 |
| Index terms: | BUSINESS POLICY INTERNATIONALIZATION |
| Language: | eng |
| Abstract: | Summaries of contributions at the Planning Forum conference. The process of organizational change. Creativity. Renewal companies. Multidimensional aspects of globalization. Prospects for marketers. Participative management and the CEO. The US economy. Turnaround management. The global competitive advantage. Innovative cost strategies. The chief planner's role. Corporate diversification. Skill transfer. Activity sharing. Role of corporate planning. Four Exhibits illustrate the study. |
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