search query: @indexterm BUSINESS POLICY / total: 413
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| Author: | Cope, N. |
| Title: | The Fizz Wizz kid |
| Journal: | Business
1990 : NOV, p. 80-82, 85 |
| Index terms: | SOFT DRINKS INDUSTRY CHIEF EXECUTIVE OFFICERS BUSINESS POLICY |
| Language: | eng |
| Abstract: | Profile of Paul Judge, and his aim of making his soft drinks company, Fizz Wizz a competitor to Cadbury Schweppes. Sale of stake that yielded 45 million pounds. Machine for carbonating water with flavourings. Judge's background and career. Donations. Other positions held. Education and scholarship. Role as group planning director. Mastermind and motivator. A cash-plus-shares deal. A one-man venture capitalist. |
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