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| Author: | Spencer, D. M. |
| Title: | Airport stops and flights on small airplanes as inhibitors of tourism-related air travel: a case study |
| Journal: | Tourism Management
2009 : DEC, VOL. 30:6, p. 838-846 |
| Index terms: | air transport airports travel marketing consumer behaviour |
| Freeterms: | destination marketing |
| Language: | eng |
| Abstract: | This article examines prospective tourist's concerns about the airport stops and flights on a small airplane. The study is based on telephone surveys among persons living in Texas area. The findings reveal that marketers of destinations that require two airport stops are more likely to have their advertisement ignored by persons who have high incomes and use internet in tip planning. However, marketers succeed more likely among younger lower-earning individuals. |
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