search query: @indexterm price cutting / total: 42
reference: 14 / 42
Author: | Simon, H. Tacke, G. |
Title: | Hacia unos mayores beneficios, con una fijacion de precios no lineal. |
Journal: | Harvard-Deusto Business Review
1993 : 53, p. 76-87 |
Index terms: | PRICING PROFIT PRICE CUTTING CONSUMER DEMAND CORPORATE EARNINGS |
Language: | spa |
Abstract: |
SCIMA