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| Author: | Brandmeyer, K. Schmidt, M. |
| Title: | In Schönheit sterben?: der Preiskrieg der Parfümmarken. |
| Journal: | Absatzwirtschaft
1995 : MAR, p. 20-22 |
| Index terms: | PERFUMERY INDUSTRY MARKETING PRICE CUTTING BRANDS GERMANY |
| Language: | ger |
| Abstract: |
SCIMA