search query: @author Gray, R. / total: 42
reference: 9 / 42
| Author: | Matear, S. Gray, R. |
| Title: | Benefit segments in a freight transport market |
| Journal: | European Journal of Marketing
1995 : VOL. 29:12, p. 43-58 |
| Index terms: | MARKETING FREIGHT TRANSPORT |
| Language: | eng |
| Abstract: | Understanding the factors which are influential in the choice to purchase a service may be insufficient for the basis of a marketing strategy . It is also important to understand the interrelationships among these choice factors. Customers, or groups of customers may place a different order of priority on the factors influencing their choice of service. Groups of customers with a similar pattern of priorities can be termed "benefit segments". The paper considers benefit segments in the Irish Sea freight transport market. |
SCIMA