search query: @indexterm hairdressing industry / total: 42
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| Author: | Büttgen, M. Kepper, G. Köhler, R. |
| Title: | Poly Kur: Positionierungsstrategien für eine Haarpflegemarke |
| Journal: | Markenartikel
1996 : VOL. 58:9, p. 405-406, 408-410, 412-413 |
| Index terms: | POSITIONING PRODUCT POLICY HAIRDRESSING INDUSTRY MARKETING STRATEGY GERMANY |
| Language: | ger |
| Abstract: |
SCIMA