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| Author: | Segal-Horn, S. |
| Title: | The limits of global strategy |
| Journal: | Strategy and Leadership
1996 : NOV-DEC, VOL. 24:6, p. 12-17 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | Can a company truly have a global strategy? What adjustments for local and regional differences may be required? The author uses examples from many companies that are doing business around the world to define the limits of globalization. |
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