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| Author: | Ghosh, S. |
| Title: | Selling on the Internet. Achieving competitive advantage and market lead (Absatzstrategie) |
| Journal: | Strategy and Leadership
1997 : MAY-JUN, VOL. 25:3, p. 53-55 |
| Index terms: | |
| Freeterms: | EDV-VERBUNDANLAGE |
| Language: | eng |
| Abstract: | There is no question about it. The Internet is changing the way we do business more quickly and more radically than any of us ever thought possible. What kinds of companies are using this profitable new channel, and how are they using it? The author looks at some types of business and shows how the Web is transforming their businesses and helping them achieve competitive advantage and market lead. |
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