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| Author: | Rackham, N. |
| Title: | The hunt for growth: new directions and new strategies for selling (Absatzstrategie) |
| Journal: | Strategy and Leadership
1997 : MAY-JUN, VOL. 25:3, p. 38,40-45 |
| Index terms: | |
| Language: | eng |
| Abstract: | As corporations shift strategy from cost control to revenue growth, they have a choice between selling cheaper (selling to more customers at a lower cost through alternative channels) and selling deeper (building more profitable relationships with key customers). The author compares these strategic alternatives. |
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