search query: @author Grover, V. / total: 42
reference: 10 / 42
| Author: | Grover, V. Ramanlal, P. |
| Title: | Six myths of information and markets: information technology networks, electronic commerce, and the battle for consumer surplus |
| Journal: | MIS Quarterly
1999 : DEC, VOL. 23:4, p. 465-496 |
| Index terms: | INFORMATION MARKETS CONSUMERS |
| Language: | eng |
| Abstract: | The infusion of powerful information networks into business environments is beginning to have a profound impact on the nature of governance between buyers and sellers in the marketplace. Most articles in this area emphasize the benefits to the consumer side of the equation due to reduced coordination, search and transactional costs. This article presents a broader view of information and markets by elucidating innovative ways that sellers can survive in intensely competitive markets. |
SCIMA