search query: @author Gray, R. / total: 42
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| Author: | Gray, R. |
| Title: | Companies that undercut themselves |
| Journal: | Strategies Europe
2001 : MAR, 6, p. 16-18 |
| Index terms: | BRANDS ETHICS STRATEGY |
| Language: | eng |
| Abstract: | That the free market is good and competition healthy is an orthodox contemporary view. Yet although all marketers will agree that monopolies are a bad thing, many would happily corner as much of the market as possible for their own companies. After all, squeezing out the opposition can make things much easier for a business. Who needs rivals if you can offer both premium and discount brands in a sector, thereby sewing it up for yourself? |
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