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| Author: | Saeed, K.A. Hwang, Y. Grover, V. |
| Title: | Investigating the impact of web site value and advertising on firm performance in electronic commerce |
| Journal: | International Journal of Electronic Commerce
2002 : WINTER, VOL. 7:2, p. 119-141 |
| Index terms: | Advertising expenditure Company performance Electronic commerce Internet |
| Language: | eng |
| Abstract: | Widespread concern about the future prospect of B2C companies has been triggered by many failures of such companies. Surviving and newly formed companies are re-evaluating their strategies and struggling to build a sustainable business model. It is examined in this paper, how customer value created through web site interface and advertising affects firm performance in an electronic commerce context. |
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