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| Author: | |
| Title: | Hair conditioners. |
| Journal: | Market Research Great Britain
1988 : MAR, VOL. 27, p. 11-16 |
| Index terms: | COSMETICS INDUSTRY HAIRDRESSING INDUSTRY MARKET SURVEYS UNITED KINGDOM |
| Language: | eng |
| Abstract: | The UK market for hair conditioners is reviewed. The market is described as a still expanding area, spanning endless ranges of brands, products and formulations. Total market size is estimated. A short product description is presented. The most important brands are listed and brand shares are compared. Usership and purchasing patterns are outlined. Consumption and purchasing is examined by sex. An overall growth is registered. Advertising expenditures are examined. The importance of strong advertising support is emphasized. Growth is forecasted at constant prices and a future outlook is summarized. |
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