search query: @indexterm Future studies / total: 421
reference: 5 / 421
| Author: | Pennington-Gray, L. Kerstetter, D. L. Warnick, R. |
| Title: | Forecasting travel patterns using Palmore's cohort analysis |
| Journal: | Journal of Travel & Tourism Marketing
2002 : VOL. 13:1-2, p. 127-145 |
| Index terms: | Travel Tourism Forecasting Future studies |
| Language: | eng |
| Abstract: | The purpose of this study is to introduce Palmore's (1978) method of cohort analysis and illustrate its potential application to tourism forecasting. Results suggested that (a) older cohorts participate less frequently in international travel than younger cohorts, (b) decrease in participation continues as one ages, and (c) changes in travel behaviour are due primarily to period effects. The results suggest that marketers should monitor the aggregate changes taking place within targeted cohorts, and strategic planning should not be based on an aggregate changes taking place within targeted cohorts, and strategic planning should not be based on an assessment of differences between cohorts at one point in time. |
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