search query: @indexterm RESOURCE ALLOCATION / total: 426
reference: 328 / 426
| Author: | Wierenga, B. |
| Title: | Modelling impact of advertising and optimizing advertising policy : an application in recreation. |
| Journal: | European Journal of Operational Research
1981 : NOV, VOL. 8:3, p. 235-248 |
| Index terms: | RESOURCE ALLOCATION ADVERTISING EXPENDITURE HEURISTIC METHODS MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA