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| Author: | Loch, C.H. Kavadias, S. |
| Title: | Dynamic portfolio selection of NPD programs using marginal returns |
| Journal: | Management Science
2002 : OCT, VOL. 48:10, p. 1227-1241 |
| Index terms: | Dynamic programming Portfolio investment Portfolio selection Product development Resource allocation |
| Language: | eng |
| Abstract: | Selecting program portfolios within a budget constraint is an important challenge in the management of new product development (NPD). Optimal portfolios are difficult to define because of the combinatorial complexity of project combinations. With this insight, one can use marginal analysis to optimally allocate the scarce budget. This article develops a dynamic model of resource allocation. |
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