search query: @indexterm RESOURCE ALLOCATION / total: 426
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| Author: | Savich, R. S. Thompson, L. A. |
| Title: | Resource allocation within the product life cycle. |
| Journal: | Business Topics
1978 : 4 AUT VOL.26 p.35-44 |
| Index terms: | RESOURCE ALLOCATION MARKETING AUDITS PRODUCT POLICY |
| Language: | eng |
| Abstract: |
SCIMA