search query: @indexterm RESOURCE ALLOCATION / total: 426
reference: 425 / 426
| Author: | Adams, J. |
| Title: | How to allocate marketing resources by area. |
| Journal: | Marketing
1978 : APR p.41,43-44,46,48 |
| Index terms: | RESOURCE ALLOCATION ADVERTISING EXPENDITURE MARKETING |
| Language: | eng |
| Abstract: |
SCIMA