search query: @indexterm RESOURCE ALLOCATION / total: 426
reference: 264 / 426
| Author: | Campbell, N. C. G. Cunningham, M. T. |
| Title: | Managing customer relationships. The challenge of deploying scarce managerial resources. |
| Journal: | International Journal of Research in Marketing
1985 : VOL. 2:4, p. 255-262 |
| Index terms: | CUSTOMERS RESOURCE ALLOCATION CONSUMER SATISFACTION |
| Language: | eng |
| Abstract: |
SCIMA