search query: @indexterm COMPANY LOYALTY / total: 43
reference: 13 / 43
| Author: | Altschul, K. |
| Title: | Loyalty marketing: Wert für den Kunden? (!Key acccounts) |
| Journal: | Absatzwirtschaft
1993 : NOV, p. 54-58 |
| Index terms: | TOTAL QUALITY MANAGEMENT CONSUMER BEHAVIOUR BRAND LOYALTY COMPANY LOYALTY USA |
| Language: | ger |
| Abstract: |
SCIMA