search query: @indexterm COMPANY LOYALTY / total: 43
reference: 12 / 43
| Author: | Reichheld, F. F. |
| Title: | Los beneficios de la gestion basada en la lealtad. |
| Journal: | Harvard-Deusto Business Review
1993 : 55, p. 4-16 |
| Index terms: | COMPANY LOYALTY LOYALTY CLIENTS CUSTOMERS PROFIT MANAGEMENT |
| Language: | spa |
| Abstract: |
SCIMA