search query: @indexterm COMPANY LOYALTY / total: 43
reference: 9 / 43
| Author: | Reynolds, K. E. Beatty, S. E. |
| Title: | Customer benefits and company consequences of customer-salesperson relationship in retailing. |
| Journal: | Journal of Retailing
1999 : SPR, VOL. 75:1, p. 11-32 |
| Index terms: | Retailing Shopping Salesmen Sales promotion Customers Consumer satisfaction Company loyalty |
| Language: | eng |
| Abstract: | The authors attempt to determine if specific benefits delivered by a clothing/ accessories salesperson within the context of a long-term relationship have a positive impact on customer satisfaction, loyolty, word of mouth, and the proportion of total clothing expenditures the cusomer makes with the company. |
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