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| Author: | Lim, K. H. Benbasat, I. |
| Title: | The influence of multimedia on improving the comprehension of organizational information |
| Journal: | Journal of Management Information Systems
2002 : SUMMER, VOL. 19:1, p. 99-127 |
| Index terms: | INFORMATION LEARNING MULTIMEDIA INDUSTRY |
| Language: | eng |
| Abstract: | Text is the predominant form of organizational information. Comprehending text-based information requires intensive cognitive processing effort on the part of readers. Drawing on multimedia literature, this study identified a characteristic of multimedia presentations, namely complementary cues, which have the potential to improve the comprehensibility of organizational information. |
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