search query: @indexterm COMPANY LOYALTY / total: 43
reference: 2 / 43
| Author: | Walsh, G. Groth, M. Wiedmann, K-P. |
| Title: | An examination of consumers´ motives to switch energy suppliers |
| Journal: | Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p. 412-440 |
| Index terms: | Company loyalty Customer relations Energy companies Germany Suppliers |
| Language: | eng |
| Abstract: | This article discusses the reasons why customers stay loyal to a certain energy supplier or why they switch suppliers. 462 customers of a German energy supplier were surveyed and according to the findings customer satisfaction had a remarkable impact on switching intentions. Three switching groups were identified: dissatisfied customers, relative satisfied customers seeking change and dissatisfied customers seeking change. |
SCIMA