search query: @author Foster, A. / total: 43
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| Author: | Foster, A. |
| Title: | Decent clean and true. |
| Journal: | Management Today
1989 : FEB, p. 56-60 |
| Index terms: | PRODUCT POLICY CONSUMER GOODS ENVIRONMENTAL PROTECTION MARKETING |
| Language: | eng |
| Abstract: | Environmentally ethical products could be one of the great marketing challenges of the 1990s. However, as yet, the profusion of green consumer products now available may not lead to bigger profits. At present, there are many environment-friendly product, though the returns from them are very uncertain. Nevertheless, companies have begun to realise that green products now appeal widely to consumers. For marketeers there is another dilemma. Although market research has showed that consumers are more concerned than they were about the environment, they are not prepared to buy green products that are either more expensive or do not perform as well as their usual brands. |
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