search query: @author Foster, A. / total: 43
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| Author: | Foster, A. |
| Title: | Black, Knight and Read. *DAILY TELEGRAPH |
| Journal: | Management Today
1989 : JUN, p. 88-92 |
| Index terms: | NEWSPAPER INDUSTRY |
| Language: | eng |
| Abstract: | "The Daily Telegraph" was rescued from financial failure. Later the company turned in high profits achieved through major cost savings. The company is now increasingly marketing-led, with advertising campaigns, targeted at attracting younger, upwardly mobile readers. A revamped sales team has been attempting to win back the lion's share of classified advertising. At "The Sunday Telegraph" circulation has dropped because of shifting the Sunday magazine to Saturday. To reverse this trend Knight chief executive of "The Daily Telegraph" introduces seven-day publishing. This means that journalists currently working on just one title will be shared between both, according to the needs of each paper. |
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