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Author:Foster, A.
Title:Polly's latest pickings ! Polly Peck
Journal:Management Today
1989 : OCT, p. 48-49
Index terms:MERGERS
MARKETING MIX
MULTIPRODUCT COMPANIES
GEOGRAPHICAL DIVISIONS
MANAGEMENT SYSTEM
TURKEY
FAR EAST
Language:eng
Abstract:The Polly Peck company's acquisition of Del Mone's fresh fruit operation means a greater deal of the world's fruit market for the firm. With cardboard boxes in Cyprus, textiles in the Far East and televisions and hotels in Turkey, it is difficult to grasp the company's operational and geographical mix. Each business has its roots in the traditional Nadir family businesses or in Turkey. The new partner, Del Mone, brings some valuable management expertise. The new management structure is to be divided regionally rather than by business activity. Nadir opted for four business divisions, overseen by trusted, senior executives.
SCIMA record nr: 74436
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