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| Author: | Ji, Fulin |
| Title: | The characteristics of consumption behavior of middle- aged women and marketing tactics (original in Chinese) |
| Journal: | Market and Demographic Analysis (c)
1997 : 1, p.19-21 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING MANAGEMENT WOMEN |
| Language: | chi |
| Abstract: | The consumption behavior of middle-aged women today features: 1. a wide purchasing range, 2.various consumption roles, 3.substantial consumption demand, 4.rational consumption behavior. In view of the above, we should use the following marketing tactics: 1.stressing product's function of use, 2.strengthening the quality of products, 3.seeking the design which is artistic and in good taste, 4.insisting on selling at low prices, 5. providing good service, 6.making advertising propaganda before hand, 7. using special promotion modes, such as promotion by substantial evidence, gifts and feeling. |
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