search query: @indexterm women / total: 431
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| Author: | Hogg, M. K. Bruce, M. Hough, K. |
| Title: | Female images in advertising: The implications of social comparison for marketing |
| Journal: | International Journal of Advertising
1999 : VOL 18:4, p. 445-473 |
| Index terms: | ADVERTISING MARKETING WOMEN ATTITUDES INDIVIDUAL BEHAVIOUR |
| Language: | eng |
| Abstract: | This study contributes the understanding of the effects of ideal advertising images on British women consumers, by examining social comparison among women: how far ideal images changed women's comparison standards of attractiveness, and their levels of satisfaction with themselves. |
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